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About Us

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For over 40 years, Noble Village Group has been guided by a passion for exceptional food, meaningful experiences, and genuine community connection.

 

Our story began in Clawson, Michigan, where a small fish market called Noble Fish opened with a simple mission: to bring the finest seafood to our neighbors. Over time, that humble market evolved into one of the most beloved sushi destinations in the Midwest—recognized as “Best Sushi in Metro Detroit” for 17 consecutive years and recently awarded “Best Japanese Restaurant in Metro Detroit.”

 

From those early days in Clawson, our dedication to quality, authenticity, and hospitality inspired us to grow. Listening closely to our guests and communities, we expanded our vision to create new ways to share the rich flavors and culture of Japan and Asia.

 

Today, Noble Village Group serves as the parent company uniting our family of brands—Noble Fish, White Wolf, Noble Market, Noble Ramen, One World Market, Sea Ranch, AO Sushi, and Mirai—each with its own unique story, yet connected through a shared commitment to excellence and care.

 

At the heart of it all is connection—between people, cultures, and ideas. Whether you’re enjoying sushi at Noble Fish, pastries at White Wolf, ramen at Noble Ramen, or exploring one of our markets, each experience is part of the same story: a celebration of craftsmanship, community, and the joy of sharing great food.

 

Our latest chapter, Noble Village, represents the evolution of that journey. Designed as an immersive food hall and cultural destination, our flagship in Michigan brings together Japanese dining, a specialty grocery, and an event space—all under one roof. It’s a place to discover, share, experience, and celebrate the food culture of Japan in every form.

 

Noble Village Group continues to grow with one guiding belief: food has the power to bring people together.

 

We invite you to be part of our story.

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Our Core Values

At Noble Village Group, we have a culture we live by. Our food offering to you has a much deeper meaning than just giving you a meal. 

LIVING FOR THE GREATER GOOD

100% of Noble Village Group's profits go to support non-profit work around the world. Many of our employees have worked with the company since day 1 and continue to support our mission of bringing world peace.

TEAMWORK

7 mother tongues. We choose our team members by their skill, passion, and appreciation for tradition. Character, not the color of their skin. 

OWNERSHIP

Since we are owned by a non-profit, no one is gaining intergenerational wealth from our success. We talk about ownership of the vision of serving the world through producing incredible food. 

DREAM BIG

We are building out the Coolest Asian retail space in North America. 

FIND THE FUN IN IT

Come spend some time with us, you'll see what we mean.

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Our Other Stores

An Immersive Japanese Food Hall and Cultural Hub

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CLAWSON

Located inside Noble Village you will find:

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Japanese Bakery & Cafe

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Award Winning Sushi

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Japanese Market

These are our other locations all across the Mid-West!

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NOVI

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